A Second and 34 Years

19th February 2025 In 1998, Citibank and The Travelers Insurance Company merged. They hired the legendary designer Paula Scher to create a new logo. In their first meeting, on a napkin, Scher drew what became the iconic Citi logo. As Scher got up to leave the room, someone from the Citi team asked, How can […]
‘Labor Perception Bias’

4th April 2024 In the fast-paced world we inhabit, there is a prevailing notion that the value of time is directly proportional to the effort invested. We often equate success with arduous labor and are skeptical when solutions appear too swift or effortless. However, hidden beneath this common perception lies a fascinating phenomenon known as […]