The Hidden Cost of Certainty

The Hidden Cost of Certainty

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13th June 2025

We are always looking for certainity. In all decisions we make, we look at trying to reduce the odds.
But certainity can only lead to a limited outcome.
As they say, we need to leave the safe shores to discover new lands and ships are the safest in the harbour, but they are not built for that and the same applies to us.

Here’s a question I wish I had started asking earlier: ‘Where am I accepting good because I’m afraid to tolerate uncertainty necessary to reach great?

Over the last few years, I’ve reached an important conclusion:Tolerance for uncertainty is one of the most valuable human traits.

Most people are so afraid of uncertainty that they leap at the chance to avoid it. Right on the verge of the breakthrough, they take the comfortable path. They settle, they relent later but they accept certainity.

The worst mistakes in life may not look like mistakes at all. Sometimes, the worst mistakes look like modest wins.

But the truth is that a mistake isn’t defined in absolute terms.
A mistake is defined relative to one’s true potential.

And the only way to reach that potential is to tolerate uncertainty long enough to unlock it.

Our success in life is proportional to the amount of uncertainty we can tolerate.

It’s easy to show up when the rewards are certain, when everything makes sense, when the path is entirely clear.

But there is never a clear, linear path to the life you want.

That’s a myth, A fairy tale, A delusion adults have continued to believe.

The real path? It’s long, hard, foggy, full of doubt&stagnation.

The real rewards in life go to those who can show up every single day when the rewards are uncertain. It’s all about showing up day after day without a guarantee. It’s taking the next step forward even when you can’t see where your foot is going to land.

Those who win aren’t always the smartest or most talented. They’re the ones who can hold their nerve the longest.

We see it happening everyday in our wealth management business, where most investors want an assured return & settle for fixed income, even though it may end up eroding their purchasing power, as the returns do not even beat inflation after taxes.

Just because you can easily do something, doesn’t mean you should do only that.
Get comfortable saying no to the good so you can say yes to the great.

Ask yourself, ‘Where are you accepting good because you’re afraid to tolerate the uncertainty necessary to reach great?’

Your answer might change everything.

Adopt uncertainity & stay blessed forever.