21st May 2025
The Alamo is a truly inspiring place – where about 300 Texans chose to stand off a Mexican army numbering over 6,000.
A fool’s errand? Perhaps, in our modern world – but in their world, it was a matter of honor.
For those Texans, the Alamo was their last retreat. The Texans had left themselves no alternative but to defend the Alamo or nothing.
Reading about this brought me to a question that I often wonder – what’s our Alamo, in our careers, in our life, in our relationships?
The phrase “What’s your Alamo?” is used to highlight the willingness to defend a position, even when facing overwhelming odds, as the Alamo defenders did.
It is the ‘Point of no return,’ the point where you just ‘Burn the Boats’ and you succeed or perish.
Just think about
‘What’s your Alamo’ – the ‘defend or nothing’ point, in life, at work, in your troubled relationship?
The day I started my current business, I made up my mind that I was going to succeed in my business, come what may.
In doing so, I’d set up my own personal Alamo.
When it came to the question of success or failure, and I’ll be honest, there have been many moments of potential failure, my only option was to succeed.
One issue I see in today’s world is that, many people when confronted with failure, simply plan on moving on to another job.
“There’s always going to be another gig,” says the logic, “so if I fail here, it’s no big deal.”
With this attitude. They dont commit fully and finally they stack up enough different failures to make themselves difficult to succeed and finally, it’s too late for them.
What’s worse is seeing business owners who are at their own Alamo, but are willing to fail rather than move out of their comfort zone.
Knowing that you’re at your own personal Alamo means that you have to have a willingness to do whatever it takes to defend your ground.
Whether in business or in life, If that means swallowing your pride, so be it.
If it means learning a new skill, or changing your business model, or refreshing your sales model, so be it.
When you’re at your own Alamo, beyond the point of any retreat, you’re willing to do whatever it takes.
Here’s what I’ve learned, though, It’s almost always better to make a stand, decide that you’re going to do whatever it takes to be successful RIGHT NOW, and make it work, than it is to retreat and find success at some vague point down the road.
If you’re struggling, if you’re not getting the results you want, or even if you are on the verge of a breakup with one foot out of the door,
allow me to give you the advice that generations of Texans have taken to heart – ‘Remember your Alamo’ & stay blessed forever.